Set up appointment reminders to cut down on missed services.Send mass texts to customers about current pest infestations in an area.Schedule text messages to promote upcoming sales and specials.Feature a keyword on flyers or advertisements that customers can text to opt in to receive more information.With higher open rates than email, texts are an effective addition to your marketing strategy. These days, your customers are spending more and more time on their phones. You can then compare it to your listing to see what to add to outrank your competition. It’s a Google My Business Audit Tool that reverse-engineers your Google My Business competitors’ success in a couple of clicks by analyzing their: If you’re not sure where to start, use GMB Crush. Be sure to include a request for feedback on your flyers or in emails or texts after appointments. Google favors GMB listings with lots of online reviews and positive feedback. All you have to do is give your business name, address, phone number, business hours, and other contact information.
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Setting up a free listing takes only a few minutes. He notes that businesses with verified Google My Business listings often rank faster in local search engine results than those without. Herbert Riggs, CEO of UnscrambleX, swears by Google My Business listings.
Talk to the owners at board meetings and give them your business card so you’re the first choice for pest control services. You can partner with agents and serve their properties at a lower rate in exchange for them handing new residents your flyer.īeyond just browsing for new homes, you can keep an eye on the local planning board to get early notice of new apartments and restaurants being built. The same strategy applies to realtors in your town. If you want to add an extra personal touch, you can even send a handwritten note by snail mail. Once you find a few newly sold homes, head over to knock on the door or leave a flyer. You can also use real estate sites like Zillow, Redfin, or Realtor to search for recently sold listings. Nextdoor isn’t your only tool when it comes to connecting with local residents. Use Sites like Realtor, Redfin, and Zillow to Find New Homeowners Neighborhood apps let you hear directly from your community. Strong pest control branding and marketing often means keeping an eye on what homeowners in your area are looking for. You’re all setーnow you can start responding to posts from homeowners looking for a pest control company and posting promotions with the in-app Offers feature. From there, you’ll input some account information and Nextdoor will verify your contact number. People often join neighborhood apps and sites to get access to local businesses.Īll you’ll need to do to get set up on Nextdoor is search your name in the directory and click “Claim” when you find it.
Get onto apps like Nextdoor or community blogs to advertise your services. Selling pest control services preventatively is even more profitable for us than when we are called.”Īnother strategy you can steal: give customers a discount on your service if they agree to leave a sign in their yard for a set number of days. “Just because pests are not on the property doesn’t mean they won’t be.
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They also offer to do a full complimentary assessment to prevent an infestation before it starts. Noah James and the team at Liberty Lawn Maintenance take every opportunity to let other homeowners know about infestations.Īfter each appointment, they visit other houses in the area to let them know about the nearby pests. There are a lot of people Tweeting about their pest control issues. Use Twitter to Connect With Potential Customers They’re not the same recycled tips and tricks that you see time after time. That’s why we put together these seven “genius” pest control marketing strategies. No one wants to waste money or time on strategies that don’t work. Not knowing what to do for your next big marketing campaign or push is one of the biggest reasons why most pest control business owners do nothing or stick with the status quo. What Are the Best Pest Control Marketing Strategies?Įver searched high-and-low for pest control marketing ideas only to find the same vague “use social media” advice? So, how can you best market your pest control company and generate leads? We’ve collected seven clever pest control marketing strategies to inspire you. With 14 million people reporting sightings of roaches and rodents in 2021, pest control companies have a lot of customers out there looking for help.
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